老年人养老服务市场营销策略研究

Research on Marketing Strategies for Elderly Care Services

我国面临着老年人口基数大,增长速度快的问题,使得家庭养老压力变大,在人口老龄化日趋严重的情况下,多种多样的养老服务应运而生。本文旨在探讨老年人养老服务领域的市场营销策略,通过对市场需求、消费者行为、竞争态势等方面的分析,提出适合老年人养老服务的市场营销策略,助力养老服务机构提升市场竞争力和服务水平。China is now facing a large and rapidly growing elderly population, which increases the pressure on family-based care. As the aging population continues to grow, various forms of elderly care services have emerged. This paper aims to explore marketing strategies in the field of elderly care services. By analyzing market demand, consumer behavior, and competitive dynamics, it proposes marketing strategies suitable for elderly care services to help institutions enhance their market competitiveness and service levels.