电子商务直播带货售卖假冒伪劣产品与监管部门的演绎博弈

E-Commerce Live with the Sale of Fake and Shoddy Products and the Deductive Game of Regulatory Authorities

随着电商直播的迅猛发展,假冒伪劣产品的违规销售问题逐渐显露出来,成为业界和消费者关注的焦点之一,本文通过分析电商直播售卖产品的现状,对电商直播售卖假冒伪劣产品和政府监督机构之间的关系进行博弈分析,建立监督博弈模型,并以此分析政府和直播电商之间的博弈均衡,从而提出解决直播电商违规售卖假冒伪劣产品问题的政策建议。The problem of counterfeit and inferior products has become a focus of the industry and consumers, and this paper analyzes the relationship between fake and inferior products and government supervision agencies by analyzing the current situation of selling fake and inferior products, and establishes the supervision game model, and analyzes the game balance between the government and the live operators, and puts forward the policy suggestions for solving the problem of selling fake and inferior products.