乡村振兴战略背景下农村电商物流发展困境及路径探析

Exploration of Rural E-Commerce Logistics Development Dilemma and Path in the Context of Rural Revitalization Strategy

随着我国乡村振兴战略的深入推进,农村电商物流作为支撑农村经济发展的重要环节,在促进农村产业结构调整、拓宽农民增收渠道、提升农村市场竞争力等方面发挥了重要作用。因此,在乡村振兴战略背景下研究农村电商物流的发展问题与优化策略,具有十分重要的现实意义和推广价值。本文将从我国农村电商物流发展现状出发,分析农村电商物流存在着基础设施不完善、专业人才短缺、信息化水平低及配送成本高等问题,并提出针对性的对策建议,以期为农村电商物流高质量发展提供参考。With the in-depth promotion of China’s rural revitalization strategy, rural e-commerce logistics, as an important link to support the development of the rural economy, plays an important role in promoting the structural adjustment of the rural industry, broadening the channels for farmers to increase their income, and enhancing the competitiveness of the rural market. Therefore, it is of great practical significance and promotion value to study the development problems and optimization strategies of rural e-commerce logistics in the context of rural revitalization strategy. This paper will start from the current situation of rural e-commerce logistics development in China, analyze the problems of rural e-commerce logistics, such as imperfect infrastructure, shortage of professionals, low level of informationization and high distribution costs, and put forward targeted countermeasures and suggestions, with a view to providing references for the high-quality development of rural e-commerce logistics.