乡村振兴战略背景下我国农村电商发展路径分析

Analysis of the Development Path of China’s Rural E-Commerce under the Background of Rural Revitalization Strategy

本文旨在探讨在乡村振兴战略影响下我国农村电商的前进道路。通过对我国乡村电商的历史演变、主导模式和当前状态的深度剖析,展现了其科技引领、融合创新以及持久性发展的特性。同时文中也揭示了电商在农村地区遭遇的挑战,如基础设施不足、人才匮乏、农产品规格化和品牌塑造的缓慢进程,以及市场激烈的竞争状况。针对这些问题将提出应对发展路径,希望通过本文的研究,能够为电商企业的财务报表审计提供有价值的参考和指导,提升审计工作的效率和质量。This article aims to explore the path forward for rural e-commerce in China under the influence of the rural revitalization strategy. Through a deep analysis of the historical evolution, dominant models, and current status of rural e-commerce in China, the characteristics of technological leadership, integrated innovation, and sustainable development are demonstrated. At the same time, the article also reveals the challenges faced by e-commerce in rural areas, such as insufficient infrastructure, lack of talent, slow progress in agricultural product standardization and brand building, and fierce market competition. Countermeasures and development paths will be proposed to address these issues. It is hoped that through the research in this paper, valuable reference and guidance can be provided for the audit of financial statements of e-commerce enterprises, thereby enhancing the efficiency and quality of audit work.