“杀熟式价格歧视”的法律规制路径研究

Study on the Legal Regulation Path of “Familiarity-Killing Price Discrimination”

随着互联网技术的不断发展,电商平台也随之兴盛。在为人们带来诸多便利的同时也给人们造成许多困扰,甚至损害其合法权益。定价策略是经营者使自己利润最大化的手段之一,在促进平台经济发展的同时也导致一些经营者滥用该策略损害消费者的权益。在对价格歧视进行类型化分析的前提下,探讨其如何损害了消费者权益以及现有法律规制的不足,从而得出应当如何采取最适合的法律措施对其进行规制和调整。With the continuous development of Internet technology, e-commerce platforms have also flourished. While it brings a lot of convenience to people, it also brings a lot of trouble to people and even infringes on their legitimate rights and interests. Pricing strategy is one of the ways for operators to maximize their profits, and while it promotes the economic development of the platform, it also leads to the abuse of the strategy by some operators to harm the rights and interests of consumers. Under the premise of a typology analysis of price discrimination, we explore how it harms consumers’ rights and interests and the inadequacy of the existing legal regulation, and then conclude how the most appropriate legal measures can be taken to regulate and adapt it.