新质生产力视域下农村电商发展的实现路径探析

Analysis on the Realization Path of Rural E-Commerce Development from the Perspective of New Quality Productive Forces

农村电商是新时代实现乡村振兴、推进中国式现代化进程的重要手段。“新质生产力”作为中国现代化进程中的先进生产力,对农村电商发展提出了新的发展要求,对农村电商发展具有重大实践意义。新质生产力为农村电商未来的发展提供了由高素质劳动力应用高科技性、高质量且绿色创新性的科学技术,但目前我国农村电商的发展还存在网络、物流基础设施尚不完善、高素质“新农人”人才匮乏、电商品牌发展滞缓,产业融合瓶颈亟待破局等问题,这需要在新质生产力的驱动下,从政企共筑农村电商基础设施、健全农村“新农人”培育机制,完善人才引进政策、高质量开发农村电商品牌,实现高质量产业升级等路径逐一解决。总之,在新质生产力视域下探析农村电商发展的实现路径是中国式现代化进程中亟待解决的实践课题。Rural e-commerce is an important means to achieve rural revitalization and promote the process of Chinese-style modernization in the new era. As the advanced productive forces in China’s modernization process, “new quality productive forces” has put forward new development requirements for the development of rural e-commerce and has great practical significance for the development of rural e-commerce. The new productive forces provide the application of high-tech, high-quality, green and innovative science and technology by high-quality labor force for the future development of rural e-commerce. However, at present, there are still some problems in the development of rural e-commerce in China, such as incomplete network and logistics infrastructure, lack of high-quality “new farmers” talents, slow development of e-commerce brand, and industry integration bottleneck to be broken. This needs to be driven by new quality productive forces, from the government and enterprises to build rural e-commerce infrastructure, improve the rural “new farmers” cultivation mechanism, improve the talent introduction policy, high-quality development of rural electricity brand, to achieve high-quality industrial upgrading and other paths to solve. In short, to explore the realization path of rural e-commerce development from the perspective of new quality productive forces is a practical topic to be solved urgently in the process of Chinese modernization.