期刊文献+

电子商务平台虚拟化对用户体验的影响

The Impact of E-Commerce Platform Virtualization on User Experience
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摘要 随着电子商务平台的迅猛发展,虚拟化技术在平台运营中的应用日益普及。文章探讨了电子商务平台虚拟化对用户体验的多方面影响。通过分析虚拟化技术的应用场景,如服务器虚拟化、网络虚拟化和个性化推荐系统,揭示了虚拟化技术在提升用户参与感、优化平台响应速度以及增强个性化服务等方面的积极作用。然而,虚拟化技术也带来了新的挑战,包括技术依赖性增加、隐私和安全问题以及用户适应性困难。文章通过案例分析探讨了这些影响的差异性,尤其是不同用户群体在面对虚拟化技术时的不同体验。最后展望了虚拟化技术在电子商务中的未来发展趋势,并提出平台应在技术创新与用户体验之间找到平衡的建议。With the rapid development of e-commerce platforms, the application of virtualization technology in platform operations has become increasingly prevalent. This article explores the multifaceted impact of e-commerce platform virtualization on user experience. By analyzing the application scenarios of virtualization technology, such as server virtualization, network virtualization, and personalized recommendation systems, the article reveals the positive effects of virtualization in enhancing user engagement, optimizing platform response speed, and strengthening personalized services. However, virtualization technology also introduces new challenges, including increased technological dependency, privacy and security concerns, and difficulties in user adaptation. Through case studies, the article examines these impacts across different user groups, highlighting the varying experiences of users when interacting with virtualization technology. Finally, the article forecasts the future development trends of virtualization technology in e-commerce and suggests that platforms should strike a balance between technological innovation and user experience.
作者 龙宪宇
出处 《电子商务评论》 2024年第4期3181-3188,共8页 E-Commerce Letters
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