电子商务在旅游行业中的发展现状、问题及策略分析——以贵州西江千户苗寨为例

Analysis of the Development Status, Problems and Strategies of E-Commerce in the Tourism Industry—A Case Study of Xijiang Qianhu Miao Village in Guizhou

在数字化时代,随着互联网技术的飞速发展,电子商务已经成为现代经济的重要组成部分,对各行各业产生了深远的影响。同时,旅游行业作为服务业的重要领域,也在逐渐与电子商务紧密融合,形成了“旅游电子商务”这一新兴业态。本文旨在探讨电子商务在旅游行业中的发展现状和对旅游行业发展带来的影响,并且以西江千户苗寨旅游电子商务发展的成功为例,从而探讨电子商务在旅游行业中的发展所面临的问题,旨在为旅游行业的发展提供一个新的视角和策略建议。In the digital age, with the rapid development of Internet technology, e-commerce has become an important part of the modern economy and has had a profound impact on all walks of life. At the same time, the tourism industry, as an important area of the service industry, is also gradually closely integrated with e-commerce, forming a new format of “tourism e-commerce”. The purpose of this paper is to explore the development status of e-commerce in the tourism industry and the impact on the development of the tourism industry. Taking the success of the development of tourism e-commerce in Xijiang Qianhu Miao Village as an example, this paper discusses the problems faced by the development of e-commerce in the tourism industry, aiming to provide a new perspective and strategic suggestions for the development of the tourism industry.