新媒体时代下的电商直播模式探析

Analysis of the E-Commerce Live Streaming Mode in the New Media Era

近年来,依托移动互联网的普及、各类社交媒体的崛起以及网络红人的影响力,电商直播迅速兴起,成为新媒体时代一个具有巨大发展潜力和市场空间的领域。一方面,电商直播的交互性和便利性吸引了大量消费者在线购物,另一方面,迅速崛起的电商直播领域也充斥着大量的问题亟待解决。本文对电商直播模式的发展现状以及问题进行探究,以期为该行业的发展提供借鉴。In recent years, leveraging the prevalence of the mobile Internet, the emergence of diverse social media platforms, and the sway of online influencers, e-commerce live streaming has witnessed a rapid upsurge and emerged as a domain with vast development potential and market space in the new media era. On the one hand, the interactivity and convenience offered by e-commerce live streaming have lured a considerable number of consumers to make purchases online. On the other hand, the burgeoning field of e-commerce live streaming is also replete with a multitude of problems that demand urgent solutions. This article delves into the development status and issues of the e-commerce live streaming model, with the aspiration of providing references for the advancement of this industry.