县域经济视角下电子商务经济发展助推贵州乡村振兴问题研究——以龙里县刺梨产业为例

Research on the Promotion of Rural Revitalization in Guizhou Province from the Perspective of County Economy: E-Commerce Economic Development—Taking Longli County Prickly Pear Industry as an Example

随着我国“大数据”产业的蓬勃发展,电子商务经济向广大农村地区持续扩展,数字乡村建设、电商扶贫工作不断取得进展,网络零售市场规模不断扩大,县域经济的活力得到进一步提升。本文以贵州省龙里县刺梨产业为例,主要研究电子商务经济对县域经济发展以及对贵州乡村振兴事业的助推作用,研究发现电子商务经济将乡镇经济、县域经济、市域经济三种不同层级的经济形式更加紧密地联系起来,其中县域经济发挥了承上启下的连接作用,电子商务、县域经济、乡村振兴三者形成了三位一体的发展格局。With the vigorous development of China’s “big data” industry, the e-commerce economy has continuously expanded into rural areas, and the construction of digital villages and e-commerce poverty alleviation work has made continuous progress. The scale of online retail markets has expanded continuously, further enhancing the vitality of county-level economies. Taking the prickly pear (a type of fruit) industry in Longli County, Guizhou Province as an example, this paper mainly studies the role of e-commerce economy in promoting the development of county-level economies and the rural revitalization cause in Guizhou. The research finds that e-commerce economy has closely linked the economic forms at three different levels: township economy, county-level economy, and city-level economy. Among them, the county-level economy plays a connecting role between the top and bottom, forming a trinity development pattern of e-commerce, county-level economy, and rural revitalization.