基于百度指数的邮轮旅游网络关注度的时空差异及影响因素

The Spatial and Temporal Difference and Influencing Factors of Cruise Travel Network Attention Based on Baidu Index

在电子商务浪潮下,网络搜索成为洞察邮轮旅游需求的关键窗口。本文基于百度指数,结合年际变动指数、季节集中指数、变异系数以及地理集中指数揭示了中国31个省(自治区、直辖市) 2018~2022年的邮轮旅游网络关注度的空间分异特征,即邮轮旅游需求的动态规律。在此基础上运用地理加权回归法对其影响因素进行探究,旨在为邮轮旅游行业在电商时代下的精准营销、策略调整及可持续发展提供实证参考与策略建议。Under the wave of e-commerce, web search has become a key window to gain insight into the needs of cruise tourism. Based on Baidu index, combined with the inter-annual variation index, seasonal concentration index, coefficient of variation and geographic concentration index, this paper reveals the spatial differentiation characteristics of cruise tourism network attention in 31 provinces (autonomous regions and municipalities) from 2018 to 2022, namely the dynamic law of cruise tourism demand. On this basis, the geographical weighted regression method is used to explore the influencing factors, aiming to provide empirical reference and strategic suggestions for the precision marketing, strategy adjustment and sustainable development of the cruise tourism industry in the era of e-commerce.