摘要
全球化推动了跨境电商迅速崛起,改变了传统农产品的国际贸易模式。通过电商平台,小型农户和中小企业能够直接接触国际市场。物联网、大数据、区块链等数字技术的应用,优化了农产品的生产、供应链和物流管理,提升了精准营销能力和产品质量追溯,使得农产品在国际市场中更具竞争力。然而,跨境电商也面临挑战,特别是对于发展中国家的农户,技术门槛高、数字基础设施不足,标准化和认证要求严格。此外,跨境支付系统不统一、汇率波动和各国法律差异,增加了农产品出口的复杂性和成本。展望未来,市场扩展与销售渠道将通过智能化电商平台和全球仓储配送网络得到进一步优化。技术培训、推动全球认证体系标准化、以及区块链技术应用将降低技术和标准化障碍。数字货币和统一支付系统的发展将解决支付与合规问题,推动农产品出口的可持续增长。Globalization has promoted the rapid rise of cross-border e-commerce and changed the international trade model of traditional agricultural products. Through e-commerce platforms, small farmers and SMEs can directly contact the international market. The application of digital technologies such as the Internet of Things, big data, blockchain, etc., optimizes the production, supply chain and logistics management of agricultural products, improves the precision marketing capabilities and product quality traceability, and makes agricultural products more competitive in the international market. However, cross-border e-commerce also faces challenges, especially for farmers in developing countries, with high technical thresholds, insufficient digital infrastructure, and strict standardization and certification requirements. In addition, the non-uniform cross-border payment system, the exchange rate fluctuation and the legal differences in various countries have increased the complexity and cost of the export of agricultural products. Looking forward to the future, market expansion and sales channels will be further optimized through intelligent e-commerce platforms and global storage distribution networks. Technical training, the standardization of global certification system, and the application of blockchain technology will reduce technological and standardized obstacles. The development of digital currencies and unified payment systems will solve the problem of payment and compliance, and promote the sustainable growth of agricultural exports.
出处
《电子商务评论》
2024年第4期4174-4180,共7页
E-Commerce Letters
