乡村振兴背景下农村电商物流的发展困境及对策研究

Research on the Development Challenges and Countermeasures of Rural E-Commerce Logistics under the Background of Rural Revitalization

近年来,乡村振兴战略的提出与实施为农村电商物流的发展带来了新的机遇,在国家政策的支持和多元的电商平台蓬勃发展的背景下,我国农村电商物流的发展虽然取得了一定的成绩,但其仍然面临着一系列的困境,例如基础设施建设薄弱、信息化水平低以及专业人才稀缺等。农村地区是我国当下的重点发展部分,电商物流是促进农村地区经济发展的重要动力。因此,本文将从乡村振兴背景下农村电商物流发展现状入手,针对其当下所面临的发展困境提出相应对策,包括加强基础设施建设、提升信息化水平以及加强人才队伍建设等。In recent years, the proposal and implementation of the rural revitalization strategy have brought new opportunities for the development of rural e-commerce logistics. With the support of national policies and the flourishing development of diverse e-commerce platforms, although the development of rural e-commerce logistics in China has achieved certain results, it still faces a series of difficulties, such as weak infrastructure construction, low level of informatization, and scarce professional talents. Rural areas are currently a key development area in China, and e-commerce logistics is an important driving force for promoting economic development in rural areas. Therefore, this article will start with the current situation of rural e-commerce logistics development under the background of rural revitalization, and propose corresponding countermeasures for the development difficulties it faces, including strengthening infrastructure construction, improving information technology level, and enhancing talent team building.