直播电商赋能乡村振兴的策略研究

Study on Strategies of Rural Revitalization Enabled by Live Streaming E-Commerce

随着互联网技术的迅猛发展,电商直播作为一种新的销售模式应运而生,在促进农产品销售、推动乡村振兴战略中起到重要的助推作用。然而,农村电商直播的发展存在人才资源匮乏、产品质量保障不足、市场监管不力、直播内容单一、团队运营缺乏专业性和基础设施不足等一系列问题,需要通过着力培养直播人才、加强市场监管、创新直播内容、提高直播运营团队素养、加强基础设施建设等举措,以确保乡村经济的繁荣发展,促进乡村经济进一步发展,助力乡村振兴。With the rapid development of Internet technology, e-commerce live broadcasting, as a new sales model, has emerged at the historic moment, playing an important role in promoting the sale of agricultural products and promoting the strategy of rural revitalization. However, the development of rural e-commerce live streaming has a series of problems, such as a lack of talent resources, insufficient product quality assurance, weak market supervision, single live streaming content, lack of professionalism in team operation and inadequate infrastructure. It is necessary to focus on cultivating live streaming talents, strengthening market supervision, innovating live streaming content, improving the quality of live streaming operation team and strengthening infrastructure construction. To ensure the prosperity and development of rural economy, promote the further development of rural economy, and help rural revitalization.