乡村振兴背景下农产品电商直播营销策略探究

Exploration of Marketing Strategy of Agricultural Products E-Commerce Live in the Context of Rural Revitalization

乡村全面振兴,电商大有可为。随着乡村振兴战略的深入实施,农产品电商直播已经成为推动农村经济发展的重要推手,也已经成为高质量服务乡村振兴的新功能。本文立足于乡村振兴的大背景,分析农产品电商直播营销的现状、挑战,并提出针对性的有效营销策略以及实践路径,为助力乡村农产品电商直播的发展提供理论支持和实践指导,为推进乡村全面振兴,加快建设农业强国奉献一份力量。With the comprehensive revitalization of the countryside, e-commerce has great potential. With the in-depth implementation of the rural revitalization strategy, agricultural products e-commerce live has become a new engine to help farmers increase their income, and has also become a new function of high-quality service for rural revitalization. Based on the background of rural revitalization, this paper analyzes the current situation and challenges of agricultural products e-commerce live marketing, and puts forward targeted and effective marketing strategies to provide theoretical support and practical guidance to help the development of rural agricultural products e-commerce live, and dedicate ourselves to promoting the comprehensive revitalization of the countryside and accelerating the construction of a strong agricultural country.