电子商务驱动养老产业与健康产业的融合发展路径研究——基于养老服务体系的探索性分析

Research on the Integrated Development Path of E-Commerce-Driven Pension Industry and Health Industry —Exploratory Analysis Based on the Pension Service System

随着我国人口老龄化加剧,养老产业与健康产业的融合发展成为现实所需。电子商务作为现代经济中不可或缺的驱动因素,为养老产业与健康产业的协同发展提供了新路径。本文从养老服务体系出发,探讨电子商务如何通过平台整合、资源共享与数字化服务推动两大产业的融合发展。首先,电子商务平台通过线上线下联动提升健康产品与养老服务的可及性和覆盖面。其次,基于大数据与智能化管理,电子商务助力养老服务精准化,提升老年人健康管理和服务体验。最后,本文通过探索性分析,提出了优化电子商务与养老、健康产业融合的政策建议,旨在为构建可持续发展的养老服务体系提供理论依据和实践指导。As China’s aging population intensifies, the integration of the pension industry and the health industry has become a reality. As an indispensable driving factor in the modern economy, e-commerce provides a new path for the coordinated development of the pension industry and the health industry. Starting from the old-age service system, this paper discusses how e-commerce can promote the integration and development of the two major industries through platform integration, resource sharing and digital services. First of all, the e-commerce platform improves the accessibility and coverage of health products and pension services through online and offline linkage. Secondly, based on big data and intelligent management, e-commerce helps the precision of pension services and improves the health management and service experience of the elderly. Finally, through exploratory analysis, this paper puts forward policy suggestions to optimize the integration of e-commerce, pension and health industries, aiming to provide theoretical basis and practical guidance for the construction of a sustainable pension service system.