电商平台用户评价著作权问题研究

A Study on Copyright Issues of User Reviews on E-Commerce Platforms

电商平台的用户评价是否能构成著作权法意义上的文字作品,重点在于其是否满足独创性标准,在判断上应以文字长度为主、创作质量为辅。尽管电商平台获取用户评价著作权的途径从早期的权利转让模式转向现行的许可使用模式,但仍存在排他使用的遗留、提示义务的缺位以及权利义务的失衡等问题。平台与用户间的著作权权属约定,可以通过增强提示和说明、优化条款内容以及确立对价机制等方面进一步完善,以实现用户和电商平台之间的利益平衡。The issue of whether user reviews on e-commerce platforms can constitute literary works under copyright law primarily hinges on whether they meet the standard of originality, with the focus being mainly on the length of the text and secondarily on the quality of the creation. Although the approach for e-commerce platforms to acquire copyrights in user reviews has shifted from the earlier model of rights assignment to the current model of licensed use, there remain issues such as the legacy of exclusive use, the lack of adequate notice obligations, and an imbalance between rights and responsibilities. The copyright ownership agreements between platforms and users can be further improved through enhanced notices and explanations, optimization of clause content, and the establishment of a consideration mechanism, to achieve a balance of interests between users and e-commerce platforms.