数字经济背景下浙江省农村电商发展策略探析

An Analysis of Rural E-Commerce Development Strategies in Zhejiang Province under the Background of the Digital Economy

本文探讨了数字经济背景下浙江省农村电商发展的基本路径。优化基础设施建设是推动农村电商发展的基础,包括信息网络和物流体系的完善。提升电商服务能力,通过农民培训和建设电商服务中心,提高农村地区的电商运营水平。此外,推动农业、旅游和手工业等产业的融合发展,能够拓宽农村电商的应用范围,增加农民收入。构建农产品品牌体系,提高农产品的市场竞争力和附加值。完善政策支持体系,为农村电商发展提供有力保障。这些路径为浙江省农村电商的持续发展提供了坚实的基础和明确的方向。This paper explores the fundamental pathways for the development of rural e-commerce in Zhejiang Province under the backdrop of the digital economy. Optimizing infrastructure is the foundation for promoting rural e-commerce, including the improvement of information networks and logistics systems. Enhancing e-commerce service capabilities through farmer training and the establishment of e-commerce service centers elevates e-commerce operations in rural areas. Promoting the integration of industries such as agriculture, tourism, and handicrafts expands the application scope of rural e-commerce and increases farmers’ income. Building an agricultural product brand system improves market competitiveness and added value. Perfecting the policy support system provides strong guarantees for rural e-commerce development. These pathways provide a solid foundation and clear direction for the sustained development of rural e-commerce in Zhejiang Province.