农村电子商务发展存在的问题及对策

Problems and Countermeasures in the Development of Rural E-Commerce

随着互联网技术的发展,电子商务进入农村,在乡村振兴的背景下,更是成为推动农村经济发展的重要力量。同时,农村电子商务在基础设施服务、电商人才和流动资金等方面存在问题。本文首先对农村电子商务的重要意义进行介绍,之后分析农村电子商务在发展过程中存在的问题,并在其基础上提出解决措施:完善农村基础设施,重视农村电子商务人才的培养和引进,加大对农村电子商务发展的金融支持。With the development of Internet technology, e-commerce has entered the countryside, and has become an important force to promote the development of rural economy under the background of rural revitalization. At the same time, rural e-commerce has problems in infrastructure services, e-commerce talent and working capital. This paper first introduces the significance of rural e-commerce, and then analyzes the problems existing in the development process of rural e-commerce, and proposes solutions on the basis of it: improve rural infrastructure, pay attention to the cultivation and introduction of rural e-commerce talents, and increase financial support for the development of rural e-commerce.