大数据背景下制造业电子商务发展研究

Research on the Development of Manufacturing E-Commerce under the Background of Big Data

大数据背景下,电子商务对于制造业发展的推动作用越加明显,逐渐成为现代经济中不可或缺的重要组成部分。本文首先对电子商务如何在市场营销方面赋能制造业产业进行分析,进而基于大数据背景给出制造业电子商务接下来的发展策略,力图为制造业的转型升级提供一点参考意见,为后续的研究和发展提供参考价值。Under the background of big data, e-commerce has become more and more obvious in promoting the development of manufacturing industry, and has gradually become an indispensable part of modern economy. This paper first analyzes how e-commerce empowers the manufacturing industry in terms of marketing, then expands the perspective to explore the impact of cross-border e-commerce on the manufacturing industry, and proposes the next development strategy of manufacturing e-commerce based on the background of big data. It tries to provide a little reference for the transformation and upgrading of the manufacturing industry, and provide a little reference value for subsequent research and development.