电商模式下社科类图书营销策略研究

Research on Marketing Strategies for Social Science Books under E-Commerce Model

在电商模式日益成熟下,越来越多的产业选择通过电商平台进行营销。对图书行业而言,这既是机遇也是挑战。而社科类图书作为图书行业中的重要组成部分,其势必要根据自身特点来适应电商模式下的营销。本文在对目前社科类图书电商营销的情况进行分析后,对社科类图书的营销提出了可行的策略,为社科类图书能更好地在电商模式下发展提供参考。With the increasingly mature e-commerce model, more and more industries are choosing to use e-commerce platforms for marketing. For the book industry, this is both an opportunity and a challenge. As an important component of the book industry, social science books must adapt to the marketing model of e-commerce based on their own characteristics. After analyzing the current situation of social science book e-commerce marketing, this article proposes feasible strategies for the marketing of social science books, providing reference for the better development of social science books in the e-commerce model.