互联网经济在旅游业中的角色与影响——以民宿平台Airbnb为例

The Role and Impact of the Digital Economy in the Tourism Industry—A Case Study of the Homestay Platform Airbnb

随着互联网技术的飞速发展,互联网经济正深刻改变着全球旅游业的面貌。本文以民宿平台Airbnb为例,深入探讨了互联网经济在旅游业中的角色与影响。研究发现,互联网经济不仅是信息传播与资源整合的枢纽,还推动了商业模式的创新,提升了用户体验,促进了市场扩展与营销创新,并提高了行业效率与可持续性。Airbnb通过其独特的C2C模式和全球网络,为游客提供了多样化的住宿选择,推动了旅游目的地的拓展,并对传统酒店业构成了挑战,促使市场竞争格局发生改变。同时,Airbnb也深刻影响了消费者的住宿选择和消费决策过程,推动了旅游体验的个性化与定制化。此外,Airbnb对旅游目的地社区产生了经济、社会和文化层面的积极影响,促进了当地经济的增长、社区参与和文化交流。面对未来,旅游业应进一步拥抱互联网经济,加大在智能预订系统、个性化推荐算法和大数据分析等领域的投入与应用,深化共享经济模式的应用,加强与社交媒体和UGC内容的合作,以推动旅游业的转型升级和高质量发展。With the rapid development of Internet technology, the Internet economy is profoundly changing the landscape of the global tourism industry. This paper takes Airbnb, a home-sharing platform, as an example to delve into the role and impact of the Internet economy in the tourism industry. The study finds that the Internet economy serves as a pivotal hub for information dissemination and resource integration, while also driving innovation in business models, enhancing user experience, facilitating market expansion and marketing innovation, and improving industry efficiency and sustainability. Through its unique C2C (Consumer-to-Consumer) model and global network, Airbnb offers tourists a diverse range of accommodation options, drives the expansion of tourist destinations, and poses a challenge to the traditional hotel industry, thereby altering the competitive landscape of the market. Simultaneously, Airbnb profoundly influences consumers’ accommodation choices and decision-making processes, promoting the personalization and customization of travel experiences. Furthermore, Airbnb exerts positive economic, social, and cultural impacts on destination communities, fostering local economic growth, community engagement, and cultural exchange. Looking ahead, the tourism industry should further embrace the Internet economy by increasing investments and applications in areas such as intelligent booking systems, personalized recommendation algorithms, and big data analysis. It should also deepen the application of the sharing economy model, strengthen collaboration with social media and UGC (User-Generated Content), and thereby propel the transformation, upgrading, and high-quality development of the tourism industry.