农村电商助力乡村文化产业发展的路径探析

Analysis on the Path of Rural E-Commerce to Help Rural Cultural Industry Development

近年来,农村电商成为推动乡村文化产业的重要渠道与支柱。为促进乡村文化产业稳步发展,推动乡村振兴战略实施,本文立足于农村电商与乡村文化产业的互动关系与驱动作用,分析当前我国农村电商与乡村文化产业融合过程中面临的困境,从基础设施建设、政策引领、产品标准、人才队伍等方面探寻农村电商助力乡村文化产业高质量发展的实践路径。In recent years, rural e-commerce has become an important channel and pillar to promote rural cultural industry. In order to promote the steady development of rural cultural industry and the implementation of rural revitalization strategy, based on the interactive relationship and driving role of rural e-commerce and rural cultural industry, this paper analyzes the current difficulties faced in the integration process of rural e-commerce and rural cultural industry in China;from the aspects of infrastructure construction, policy guidance, product standards, talent team and so on, explores the practical path of rural e-commerce to help the high-quality development of rural cultural industry.