数字经济赋能乡村振兴的现实困境与实践路径

The Realistic Dilemmas and Practical Approaches of Digital Economy Empowering Rural Revitalization

在迈向第二个百年奋斗目标的征程中,数字经济凭借其创新性强、覆盖面广等特点成为推进乡村振兴的关键抓手。从二者的内在逻辑看,数字经济为乡村地区产业升级、人才培育、文化传承以及生态保护带来重要机遇。然而,数字经济是一把“双刃剑”,当前仍然存在着数字鸿沟加剧城乡发展不平衡和数字经济中资本导向逻辑削弱乡村振兴的经济和思想基础等问题。基于此,从实践路径上看,通过完善数字基础设施、加强数字素养教育和打破资本导向逻辑对于推动乡村振兴具有重要作用。In the journey towards the second centenary goal, the digital economy, with its strong innovation and extensive coverage, has become a key lever to promote rural revitalization. From their intrinsic logic, the digital economy brings significant opportunities for industry upgrading, talent cultivation, cultural heritage preservation, and ecological conservation in rural areas. However, the digital economy is a “double-edged sword.” Currently, issues such as the widening digital divide exacerbating urban-rural developmental imbalances and the capital-centric logic in the digital economy undermines the economic and ideological foundation of rural revitalization still persist. Based on this, from a practical perspective, enhancing digital infrastructure, improving digital literacy education, and reforming capital-oriented logic play crucial roles in achieving substantive progress towards rural revitalization.