乡村振兴视域下榕江县“村超”助力乡村电商产业发展研究

Research on Rural Revitalization of Rongjiang County under the Perspective of “Village Super” to Help Rural E-Commerce Industry Development

在乡村振兴背景下探讨贵州“村超”体育赛事助力乡村电商产业发展研究,旨在为榕江县电商发展开发新的路径、注入新的活力。随着大数据时代的快速发展,乡村电商直播进入蓬勃发展时期。体育和乡村电商联系密切,实现电商发展转型升级,在促进城乡融合发展、缓解城乡收入差距、推动新时代乡村振兴事业发展等方面具有重要作用。本文通过分析“村超”助力乡村电商发展现状、机遇,探讨“村超”助力乡村电商发展面临的困境,提出针对性完善策略,以期为体育助力乡村电商未来发展提供有益借鉴。In the context of rural revitalization, the study of Guizhou’s “village super” sports events to help rural e-commerce industry development is aimed at developing new paths and injecting new vitality into the development of Rongjiang County’s e-commerce. With the rapid development of the big data era, rural e-commerce has started to boom. Sports and rural e-commerce are closely linked, and the transformation and upgrading of e-commerce development plays an important role in promoting the integrated development of urban and rural areas, alleviating the income gap between urban and rural areas, and promoting the development of rural revitalization in the new era. This paper analyzes the current situation and opportunities of “village super” to help rural e-commerce development, discusses the dilemmas faced by “village super” to help rural e-commerce development, and puts forward targeted improvement strategies, in order to provide useful reference for the future development of sports to help rural e-commerce.