乡村振兴背景下农村电商发展困境及优化路径研究

Research on the Development Dilemma and Optimization Path of Rural E-Commerce under the Background of Rural Revitalization

在全面推进乡村振兴战略背景下,我国农村电商发展目前仍存在着基础设施薄弱、物流体系不稳健、品牌建设滞后、产业融合困难、监督体系不完善、人才队伍缺乏等诸多问题,这些问题严重制约了农村电商的可持续发展以及乡村振兴战略的高质量推进。为有效解决上述问题,本文深入分析了当前我国农村电商发展的困境及其成因,从多方角度提出了针对性的路径优化建议,以期为农村电商的高质量发展提供理论和实践帮助。研究对于推进农村电商产业的转化升级、促进乡村经济工作的持续发展、实现乡村振兴战略和国家共同富裕的建设目标来说具有重要意义。In the context of comprehensively promoting the rural revitalization strategy, there are still many problems in the development of rural e-commerce in China, such as weak infrastructure, unstable logistics system, lagging brand construction, difficulties in industrial integration, imperfect supervision system, and lack of talent team, which seriously restrict the sustainable development of rural e-commerce and the high-quality promotion of rural revitalization strategy. In order to effectively solve the above problems, this paper deeply analyzes the difficulties and causes of the current development of rural e-commerce in China, and puts forward targeted path optimization suggestions from various perspectives, in order to provide theoretical and practical help for the high-quality development of rural e-commerce. The research is of great significance for promoting the transformation and upgrading of rural e-commerce industry, promoting the sustainable development of rural economic work, and realizing the construction goal of rural revitalization strategy and national common prosperity.