乡村振兴战略背景下农村电商高质量发展实践路径探究

Research on the Practice Path of High-Quality Development of Rural E-Commerce under the Background of Rural Revitalization Strategy

随着互联网的快速发展和乡村振兴战略的有效实施,农产品销售与电子商务结合的越来越密切,农村电商产业蓬勃发展。在乡村振兴的战略背景下推动农村电商高质量发展,有利于增加农民收入,巩固脱贫攻坚成果;也有利于助力我国农业高质量发展、推进农业强国建设。通过制定统一标准,提升产品质量、完善监督机制、优化宣传手段、畅通外销渠道等路径,可以有效解决产品质量参差不齐、农村电商市场秩序混乱、产品吸引力弱、销售渠道不畅等农村电商发展面临的现实问题,助力解决农业、农村、农民“三农”问题,实现农民增收、农业增效、农村振兴,推动我国由农业大国向农业强国转变。With the rapid development of the Internet and the effective implementation of the rural revitalization strategy, the combination of agricultural product sales and e-commerce is becoming more and more close, and the rural e-commerce industry is developing vigorously. Promoting the high-quality development of rural e-commerce under the strategic background of rural revitalization is conducive to increasing farmers’ income and consolidating the achievements of poverty alleviation;it is also helpful to help our country’s agricultural high-quality development and promote the construction of an agricultural power. By formulating unified standards, improving product quality, improving supervision mechanisms, optimizing publicity means, and unblocking export channels, it can effectively solve the practical problems faced by rural e-commerce development such as uneven product quality, chaotic rural e-commerce market order, weak product attraction, and poor sales channels, and help solve the “three rural” problems of agriculture, rural areas, and farmers. We will increase farmers’ income, increase agricultural efficiency, and revitalize rural areas to transform China from a large agricultural country into an agricultural power.