数据要素赋能农村电商发展的影响效应研究

Research on the Impact Effect of Empowering Rural E-Commerce Development with Data Elements

本文基于2013~2022年中国30个省份面板数据,实证分析数据要素对农村电商发展水平的影响效应及作用机制。结果证实:数据要素对农村电商发展具有显著的正向影响,且该结论经过内生性问题处理以及样本缩尾处理、替换测算方法、删除直辖市的稳健性检验后,结果依然成立。作用机制检验结果表明,技术要素流动、人才要素流动在数据要素对农村电商发展的影响中发挥中介作用。因此,提出完善农村互联网基础设施建设,培育复合型人才,推动农村电商模式创新,希冀为农村电商发展提供有益参考。Based on panel data from 30 provinces in China from 2013 to 2022, this article empirically analyzes the impact and mechanism of data elements on the development level of rural e-commerce. The results confirm that data elements have a significant positive impact on the development of rural e-commerce, and this conclusion still holds true after endogeneity analysis, sample truncation, replacement of measurement methods, and robustness testing by removing municipalities directly under the central government. The results of the mechanism test indicate that the flow of technological and talent factors plays a mediating role in the impact of data factors on the development of rural e-commerce. Therefore, it is proposed to improve the construction of rural Internet infrastructure, cultivate compound talents, promote the innovation of rural e-commerce model, and hope to provide useful reference for the development of rural e-commerce.