元宇宙时代的虚拟时尚平台研究——以R-Space为例

Research on Virtual Fashion Platforms in the Metaverse Era—Taking R-Space as an Example

随着数字科技的发展,数字经济与时尚产业融合已成为产业变革的必然趋势。服饰从原始社会的蔽体之用,到如今虚拟服饰出现,转变为象征各种意义的符号化表达。虚拟服饰正以各种炫幻、前卫、艺术、时尚化的特点获得“Z世代”下消费群体的喜爱,虚拟时装集合型平台也应征时代需求正不断冲击时尚消费新形式,成为时尚产业与科技融合的一种“业态创新”经营模式。以我国虚拟时尚平台R-Space为例,通过个案研究法探析行业内优势及存在不足的地方并针对性地制定恰当的转型策划,同时积极寻求全球虚拟时尚平台未来经济效益提升和时尚产业成功转型的方法。With the advancement of digital technology, the convergence of the digital economy and the fashion industry has become an inevitable trend in industrial transformation. Clothing has evolved from its primitive role as a mere cover-up to virtual clothing, now a symbol representing various meanings and expressions. Virtual fashion, with its dazzling, avant-garde, artistic, and stylish features, is increasingly favored by “Generation Z” consumers. Virtual fashion collection platforms are continually shaping new modes of fashion consumption to meet contemporary demands, establishing themselves as innovative business models that blend fashion with technology. Using China’s virtual fashion platform R-Space as a case study, this research examines the strengths and weaknesses of the industry, proposing targeted transformation strategies. Simultaneously, it aims to explore methods to actively enhance the future economic benefits of global virtual fashion platforms and facilitate the successful transformation of the fashion industry.