基于SWOT分析的安顺蜡染文创产品开发对策研究

Research on the Development Countermeasures of Anshun Batik Cultural and Creative Products Based on SWOT Analysis

安顺蜡染历史悠久,被誉为“东方第一染”,历史底蕴深厚,具有鲜明的地方特色与独特的少数民族文化特色。在数字化新媒体蓬勃发展的当下,本文以安顺蜡染为中心研究,运用SWOT分析法深入剖析蜡染文创产品在开发中的优势与劣势,旨在提出合理的发展对策,以期更好地传承和开发这一传统手工技艺,促进地方经济发展。Anshun batik has a long history, known as “the first dye in the East”, with a profound historical heritage and distinct local characteristics and unique ethnic cultural characteristics. At present, with the vigorous development of digital new media, this paper takes Anshun Batik as the research center, and uses SWOT analysis to deeply analyze the advantages and disadvantages of batik cultural and creative products in the development, aiming to put forward reasonable development countermeasures, so as to better inherit and develop this traditional handicraft skills and promote local economic development.