驿路随行——房车租赁平台的现状及未来发展

Yilusuixing—Current Status and Future Development of Recreational Vehicle (RV) Rental Platforms

本文首先探讨了房车旅游环节中租赁市场所存在的问题,并以此引出了驿路随行房车租赁平台的创立。首先通过研究中国房车发展历程,并与外国房车企业进行对比,发现了国内房车租赁品牌存在的具体问题。其次仔细研究了市场的政治、经济、社会和技术环境,并确立了未来房车租赁平台的发展方向。最后,提出了房车租赁平台的创新路径,其中包括平台开发举措到平台营销运营策略。

This paper first discusses the problems existing in the rental market in the RV tourism link, and then leads to the creation of the Yilusuixing RV rental platform. First of all, by studying the development history of Chinese RVs and comparing them with foreign RV companies, we found out the specific problems of domestic RV rental brands. Secondly, it carefully studies the political, economic, social and technological environment of the market, and establishes the development direction of the RV rental platform in the future. Finally, the innovation path of the RV rental platform is proposed, including platform development measures to platform marketing and operation strategies.