传统零售业数字化转型的影响因素研究

Research on Influencing Factors of Digital Transformation of Traditional Retail Industry

在科技快速发展的时代,越来越多的传统零售企业通过数字化转型来应对新的环境和挑战。本文基于巴纳德的社会系统理论,从该理论中的协作系统和组织平衡入手,对传统零售业数字化转型的影响因素进行了研究,并提出了相对应的策略和建议。

In the era of rapid technological devel-opment, more and more traditional retail companies are responding to new environments and challenges through digital transformation. This article is based on Barnard’s social system theory, starting with the collaborative system and organizational balance in the theory to study the influ-encing factors of the digital transformation of the traditional retail industry, and put forward cor-responding strategies and suggestions.