“养成系偶像”的粉丝群体消费研究

Study on the Consumption of Fan Groups of “Foster Idol”

近年来,随着网络与新媒体行业的蓬勃发展,养成系偶像也在国内进入了发展的快速通道,粉丝群体规模不断壮大,新粉丝群体经济被催生,让·鲍德里亚笔下消费社会的典型特征“符号化的消费”是其火爆之态势的直观概述。文章基于微观经济学的视角,研究养成系偶像的粉丝群体消费,同时针对时代发展要求提出相关的建议与策略。In recent years, with the booming development of network and new media industry, the development of idols has entered a fast track in China, the scale of fan groups is growing, and the new fan group economy is being promoted, and the typical characteristic of the consumer society in Jean Baudrillard’s book, “symbolic consumption”, is the intuitive overview of its hot trend. Based on the perspective of microeconomics, the article researches the fan group consumption of adult idols, and at the same time puts forward relevant suggestions and strategies for the development requirements of the times.