基于PLS结构方程模型的信托公司声誉风险评价研究

Research on Reputation Risk Evaluation of Trust Company Based on PLS-SEM Method

本文根据信托公司业务特征构建信托公司声誉风险评价指标体系,选取我国信托公司2012~2015年的数据,基于结构方程构建声誉风险评价模型,实证分析产品和服务、工作环境、情感诉求、愿景和领导力、财务状况5类外生潜变量对于内生潜变量声誉风险的影响程度。研究结果显示,产品和服务、愿景和领导力以及财务状况对声誉风险有显著影响,且影响程度依次减弱。

This paper constructs the risk evaluation index system of the trust company based on the charac-teristics of the trust industry, which selects the data of China’s trust company from 2012 to 2015, building the reputation risk evaluation model based on the structural equation. After that, we se-lect five types of exogenous latent variables which are products and services, working environment, emotion appeal, vision and leadership, and financial status, and then quantitatively analyze these variables’ influence degree on endogenous latent variables—reputational risk. The results show that products and services, vision and leadership, and financial status have significant influences on reputational risk, and the degree of influence decreases in turn.