直播类公司流量市场现状分析

Analysis on the Flow and Market Status of Live Companies

目前,我国直播类行业市场趋于饱和,流量趋于稳定,市场呈现出相对稳定的状态,在这种情况下,层出不穷的直播平台,短视频的热潮会对直播收入产生一定的影响,针对这种现状,各大直播平台也纷纷开展不同的策略,应对市场与自我的发展。

Present,China’s live broadcast industry market tends to be saturated,traffic tends to be stable,and the market is relatively stable.In this case,the endless stream of live broadcast platforms and the boom of the short video will have a certain impact on live broadcast revenue.In response to this situation,major live broadcast platforms have also launched different strategies to deal with the development of the market and itself.