直播视频与大视频的盈利对比分析——针对盈利状况和盈利模式

Profit Comparison between Live Video and Big Video—Aiming at Profit Situation and Profit Model

网络直播凭借多样性、自主性与互动性等特点成为网络视频的新型表现形式,与传统的网络视频表现形式相比,二者在盈利状况与盈利模式等方面也各有差异。本文以直播视频与大视频为重点,通过分析代表盈利状况的多项指标和盈利模式现状,对二者进行比较探讨。

With the characteristics of diversity,autonomy and interaction,live network broadcasting has become a new form of expression of network video.Compared with the traditional form of ex-pression of network video,they are also different in terms of profitability and profit model.This paper focuses on live video and large video,through the analysis of several indicators representing the profitability and the status quo of the profit model,to compare and discuss the two.