数字服务化对制造业企业的影响研究

Research on the Impact of Digital Servitization on Manufacturing Enterprises

以消费者为核心的管理思想逐渐兴起,数字服务已经广泛而深刻的融入制造业生产经营的各个环节,企业的商业模式也从产品导向型转变为服务导向型。传统的制造价值链与产业链不断拓展与延伸,制造与服务的界限越来越模糊,消费者成为企业产值与利润的核心要素。本篇文章在对数字服务化相关研究成果进行深入分析和整理的基础上,从产生动因、作用过程、实现路径、作用成果四个方面分析数字服务化的主要内容,最后提出研究展望。

Consumer-centered management ideas are gradually emerging, digital services have been extensively and profoundly integrated into all aspects of manufacturing production and operation, and the business model of enterprises has changed from product-oriented to service-oriented. The traditional manufacturing value chain and industrial chain continue to expand and extend, the boundary between manufacturing and service is becoming more and more blurred, and consumers have become the core elements of enterprise output value and profit. On the basis of in-depth analysis and sorting of the relevant research results of digital servitization, this paper analyzes the main contents of digital servitization from four aspects: generation motivation, function process, realization path and function result, and finally puts forward the research prospect.