城市亲子游市场调研及开发策略研究——以日照市为例

Research on Market Research and Development Strategy of Urban Parent-Child Travel—Taking Rizhao City as an Example

近年来,随着居民可支配收入的增长,新一代父母亲子教育意识的觉醒,亲子游发展迅猛。据马蜂窝发布的《2023年春节大数据报告》,春节期间亲子游热度飙升,出游人数环比增长500%以上。在“二胎”、“三胎”政策的加持下,亲子游将在未来释放巨大潜力,成为旅游市场的主力军。但目前我国多数地区亲子游市场中旅游供给现状与家庭亲子旅游需求还有一定差距。关于亲子游的理论研究也较为薄弱,研究成果相对较少。本文阐述了亲子游的内涵和形成背景,在对亲子游市场需求方和供给方调研的基础上,分析了日照市亲子游市场的发展现状,并对日照市亲子游的发展提出了针对性的策略。

In recent years, with the growth of residents’ disposable income and the awakening of a new generation of parents’ awareness of parent-child education, parent-child travel has developed rapidly. According to the Spring Festival Big data Report 2023 released by MaFengwo, the popularity of parent-child travel soared during the Spring Festival, and the number of tourists increased by more than 500% month on month. With the support of the “two-child” and “three-child” policies, parent-child tourism will unleash huge potential in the future and become the main force of the tourism market. However, there is still a gap between the current situation of tourism supply and the demand of parent-child tourism in most regions of China. The theoretical research on parent-child travel is also relatively weak, and the research results are relatively few. This paper expounds the connotation and formation background of parent-child tourism, analyzes the development status of parent-child tourism market in Rizhao City on the basis of research on the demand side and supply side of parent-child tourism market, and finally puts forward targeted strategies for the development of parent-child tourism in Rizhao City.