《罗辑思维》对传统媒体融合与转型的启示

Inspiration of Logic Show for the Convergence and Transformation of Traditional Media

移动互联网时代的兴起对传统新闻业产生了巨大的冲击。无论是在理论层面还是实践层面,媒介都已经融合了我国传媒学界和业界的共识。但是从总体上来看传统媒体向新媒体的转型投入很大,收获却不多。许多传统媒体依然用传统的思路和方式运营新媒体。《罗辑思维》是运用互联网思维成功打造自媒体的典型代表,对我国传统媒体的媒介融合具有一定的指导意义。本文从内容选择、组织方式、铁杆粉丝和营销策略等四个层面分析了《罗辑思维》的成功之处以及传统媒体在融合中存在的问题,希望本文的研究能够为传统媒体的融合和转型提供一些指导意义。

The rise of the era of mobile Internet has a huge impact on traditional journalism. In both theoreti-cal and practical respects, media convergence has been the consensus of media academia and in-dustry. In general, media convergence puts in a lot, but gets very little. Many traditional media run the new media still in a traditional way. Logic Show is an example which uses the Internet thinking to successfully operate we media. It has a certain guiding significance to our country’s media con-vergence. This paper analyzes the successful aspects of Logic Show and the problems existing in the media convergence, from the choice of content, organization, fan and marketing strategy. I hope this research can provide some guidance for the convergence and transformation of traditional media.