论文化融合视野下湖北红色专题片的IP建构

IP Construction of Hubei Red Feature Film from the Perspective of Cultural Integration

湖北红色专题片作为湖北红色文化的重要表现形式,近年来作品频出,其中不乏口碑不错的作品。在当今时代IP热度逐渐攀升和红色产业蓬勃发展的背景下,红色专题片也面临着新的机遇与挑战。本文从文化融合的视角出发,分别从IP结合和作品产出两个方面对现有的湖北红色专题片进行剖析,为红色专题片的创新发展路径提供参考思路。

As an important form of Hubei redculture, Hubei red feature films have appeared frequently in recent years,including many works with good reputation. Under the background of the gradualrise of IP popularity and the vigorous development of the red industry, the redfeature film is also facing new opportunities and challenges. From theperspective of cultural integration, this paper analyzes the existing Hubei redfeature films from the aspects of IP combination and work output, so as toprovide reference ideas for the innovative development path of red featurefilms.