基于短视频的校园文化教育新动能

New Impetus of Campus Culture Education Based on Short Video

随着新媒体的发展,短视频成为高校传媒的重要媒介之一,在传播校园文化、开展网络思政、传递正向能量等方面发挥着重要作用。为了彰显校园文化的教育功能,文章从短视频的特点出发,从受众、形式、内容三个方面着手,探究短视频在高校育人实践中的功能。首先从传播受众方面,论证了青年大学生已成为短视频传播的主力军和生力军;其次从传播形式方面阐述高校实施育人服务要注重对学生的思想引领和行为引导,要融合短视频特点和学生个性特点创作和传播多样化短视频,并达到润物无声,潜移默化,启智润心的效果;最后从传播内容提出三个基于短视频的校园文化教育功能:一是以人育人,以事育人;二是创境育人,用情感人;三是以赛育人,以文化人。

With the development of new media, short video has become one of the important media in colleges and universities. It plays an important role in disseminating campus culture and carrying out ideologi-cal and political education via network, and transmitting positive energy. In order to highlight the educational function of campus culture, this paper starts from the characteristics of short video, ex-ploring the function of short video in the practice of college education in terms of its information receiver, dissemination form and content. Firstly, from the aspect of information receiver, it proves that young college students have become the main force and new force of short video transmission. Secondly, from the aspect of dissemination form, it elaborates that great attention should be paid to the implementation of educational services in colleges and universities, and the characteristics of short videos should be integrated with students’ personality to create and spread diversified short videos, thus achieving the effect of moistening things silently, subtly and imperceptibly enlighten-ing students’ minds. Finally, three educational functions of campus culture based on short video are proposed from the content of communication. One is to educate people with advanced individual and things;the second is to create the environment to educate people and educate them with emo-tion;the third is to educate people through contest and culture.