元宇宙视域下VR、AR技术在新闻传播业的应用及挑战

The Application and Challenge of VR, AR in Journalism and Communication Field from the Perspective of Meta-Universe

为了解元宇宙视域下VR、AR技术在新闻传播领域的发展情况,本文运用传播学思维对当前国内外元宇宙、VR、AR相关产品实例以及知识平台上各方专业人士有关元宇宙、VR、AR的观点看法进行分析,发现公众对于元宇宙普遍持积极展望态度。但笔者结合元宇宙虚拟性、不确定性等特征,提出了元宇宙视域下VR、AR技术应用于新闻传播领域的四大挑战:内容题材的谨慎斟酌、真实性与交互性不足、信息过剩以及新闻客观与表达主观。希望本次研究能为新闻传播领域在新概念、新技术层出不穷的时代背景下与时俱进提供帮助。

In order to understand the development of VR and AR technology in the field of news communication from the perspective of meta-universe, this paper analyzes the current examples of meta-uni- verse, VR and AR related products at home and abroad and the views of professionals on the knowledge platform, and finds that the public generally holds a positive outlook on meta-universe. However, combining with the characteristics of metauniverse, such as virtuality and uncertainty, the author puts forward four major challenges in the application of VR and AR technology in the field of news dissemination in the perspective of metauniverse: careful consideration of content and subject matter, insufficient authenticity and interactivity, excessive information, and objective and subjective expression of news. I hope this research can help the news communication field to keep pace with the times under the background of new concepts and technologies.