新媒体背景下影评类短视频研究

Research on Short Videos of Film Criticism in the Context of New Media

随着短视频的迅猛发展,影评类短视频在呈现形式、评价主体、风格特征上都更加的娱乐化、多元化、大众化。影评类短视频也以其内容的生动性、传播的互动性,促进影视产业的繁荣发展。但是影评类短视频市场良莠不齐,影评专业性被消解、商业化炒作控评、评价主体缺乏客观立场等问题也日益凸显。本文首先分析了影评类短视频的主体、内容、传播特性。其次分析了影评类短视频目前的发展困境。再次分析了影评类短视频的发展方向。

With the rapid development of short videos, short videos of film reviews are more entertaining, diversified and popular in terms of presentation form, evaluation subject, and style characteristics. Film review short videos also pro-mote the prosperity and development of the film and television industry with their vivid content and interactive communication. However, the short video market of film reviews is uneven, and problems such as the dissolution of the professionalism of film reviews, the control of commercial hype and evaluation, and the lack of objective positions of evaluation subjects have become in-creasingly prominent. This paper first analyzes the subject, content and communication character-istics of film review short videos;secondly, it analyzes the current development dilemma of film re-view short videos;thirdly, it analyzes the development direction of film review short video reviews.