基于传播心理学的《甄嬛传》网络受众二次创作解读

Interpreting the Second Creation of Legend of Zhen Huan by Network Audiences from the Perspective of Communication Psychology

现象级电视剧《甄嬛传》首播至今十年,影响力和热度却没有随着时间的流逝而消退。《甄嬛传》在网络上的生命力更是长盛不衰,甄嬛体语录、甄嬛表情包、弹幕神评论、影视考古等等二次创作形式层出不穷。网络受众对其进行二次创作的兴趣只增不减的背后,包含娱乐心理、互动和自我表达心理、从众和群体认同等多重传播心理的动因。

It has been ten years since the first broadcast of the phenomenal TV drama Legend of Zhen Huan, but its influence and popularity have not sub-sided with the passage of time. The vitality of the Legend of Zhen Huan is even more enduring on the Internet. Secondary creation forms such as Zhen Huan quotations, Zhen Huan expression packs, bullet screen God reviews, film and television archaeology, and so on emerge endlessly. Behind the increasing interest of network audiences in their secondary creation, there are multiple communi-cation psychological motivations, such as entertainment psychology, interaction and self-expression psychology, conformity, and group identity.