主流英语报刊读者阅读习惯和倾向实证研究——以“东京奥运会”和“北京冬奥会”为例

An Empirical Study on Reading Habits and Tendency of Readers of the Mainstream English Newspapers and Periodicals—Taking “Tokyo Olympics” and “Beijing Winter Olympics” as an Example

本研究以2020东京奥运会和2022北京冬奥会为背景,以《中国日报》(China Daily)、中国国际电视台(CGTN)、《经济学人》(The Economist)等五种主流英语媒体的读者为对象,探讨主流英语报刊与读者之间的关系。研究表明,读者在阅读主流英语报刊时具有一定的批判能力,但仍在阅读偏好、阅读动机、阅读心理各方面受到刊物影响;读者的阅读属性与刊物倾向体裁、国别等关系密切。基于数据对比及相关文献、内容分析,本研究针对国内刊物及读者提出建议。

Taking 2020 Tokyo Olympic Games and 2022 Beijing Winter Olympic Games as the background, and taking readers of five mainstream English media including China Daily, CGTN, and The Economist as research subjects, this paper discusses the relationship between the mainstream English newspaper and readers. The research shows that readers have a certain degree of critical ability when reading mainstream Eng-lish newspapers and periodicals, but readers are still affected by them in reading preferences, reading motivation, and reading psychology. Readers’ reading attributes are closely related to the style, content, and nationalities of the newspaper and periodicals. Based on data comparison and relevant literature and content analysis, this paper puts forward suggestions for domestic journals and readers.