青年亚文化视域下网络文学IP剧热播现象研究

A Study on the Phenomenon of Internet Literature IP Dramas Hot Broadcast from the Perspective of Youth Subculture

网络文学IP剧因其自带的网络属性和对青年受众的审美迎合而呈现出独特的青年亚文化风格,其风格承载了青年群体的感官情绪与精神需求,以个性化、娱乐性及颠覆性为特点为青年群体表达自我、建构认同提供了途径。但随之在网络空间的传播热潮日渐迅猛,其弊端也不断显现。在商业逻辑的驱使下,为了获取“眼球经济”,部分网络文学IP剧开始更加注重对表层信息及感官刺激的强调,而由于主创团队和技术等的良莠不齐,也导致了其内容质量的参差不齐。如此等一系列问题摆在眼前,不得不令人思考,如何保证其内容质量能够使受众满意,如何对其中的亚文化表达进行正确的价值引导,才是目前首要应当解决的问题。

Because of its own network attribute and its aes-thetic appeal to young audiences, Internet literature IP dramas present a unique youth-subcultural style. Its style bears the sensory emotions and spiritual needs of young people, and provides a way for young people to express themselves and build an identity with the characteristics of personali-zation, entertainment and subversion. However, with the rapid spread of the upsurge in cyberspace, its disadvantages also continue to emerge. Driven by business logic, in order to obtain an “eyeball economy”, some online literature IP dramas began to pay more attention to the emphasis on surface information and sensory stimulation. However, due to the difference between the good and the bad of the main creative team and technology, the quality of its content was also uneven. Such a series of problems are in front of us, and we have to think about how to ensure that the quality of its content can satisfy the audience, and how to correctly guide the value of its subcultural expression, which is the first problem to be solved at present.