新媒体语言的言语行为研究——以《人民日报》微博标题文本为例

A Study of Speech Act in the Language of New Media—Taking MicroBlog Headline Texts of People’s Daily as Examples

随着互联网的发展,新媒体逐渐替代传统媒体并占据市场,新媒体语言也呈现出不同于传统的表达特点。本文基于言语行为理论相关框架,以《人民日报》微博标题内容为语料,考察了新媒体语言的言语行为特点。结果表明,在新闻报道中,传统媒体语言多使用阐述类言语行为,以彰显新闻的公信力;而新媒体语言则在使用阐述类言语行为表现其客观性的同时,也通过间接言语行为表达一定的态度和立场。微博作为广受欢迎的新媒体平台,其内容发布既具有传统媒体的言语行为特点,同时也突破了其较少使用表达类言语行为的局限。

As the Internet develops, new media gradually replaces traditional media and occupies the market. New media language also presents distinctive expressive features different from traditional media. This article examines the verbal behavior characteristics of new media language based on the theory of speech acts, using the con-tent of People’s Daily MicroBlog headlines as language data. The results show that in news reporting, traditional media language mostly uses elaboration speech acts to highlight the credibility of the news, while new media language uses elaboration speech acts to express objectivity while also con-veying a certain attitude and position through indirect speech acts. MicroBlog, as a widely popular new media platform, exhibits both the verbal behavior characteristics of traditional media and breaks through the limitation of less frequent use of expressive speech acts.