新时代我国曲艺产业化发展的困境及对策研究

The Dilemma and Countermeasures of the Industrialization Development of Chinese Folk Art Forms in the New Era

近年来,传承和保护非遗已经成为了一项共识,我国也出台了多项政策支持非遗保护。作为非遗中不可缺少的一部分,曲艺的发展也受到了很多关注。曲艺产业化就是焕发曲艺行业生机的途径之一。本文发现曲艺行业在产业化过程中还存在着内容守旧、传承人老龄化、传承人缺乏、市场缩减、受众减少等问题。新时代,为了更好地实现曲艺产业化、推动曲艺长久发展,应进行时代化创新、通过线上线下平台宣传吸引新鲜血液、拓宽传播途径、丰富演绎形式、突破方言限制。

In recent years, the inheritance and protection of intangible cultural heritage have become a consensus, and China has also introduced multiple policies to support the protection of intangible cultural heritage. As an indispensable part of intangible cultural heritage, the development of Chinese folk art forms has also attracted a lot of attention. Industrialization is one of the ways to revitalize the Chinese folk art form industry. This article finds that there are still problems in the process of industrialization, such as outdated content, aging inheritors, lack of inheritors, market shrinkage, and reduced audi-ence. In the new era, in order to better achieve the industrialization of Chinese folk art forms and promote long-term development, we should carry out epochal innovation, attract fresh blood through online and offline platforms, broaden communication channels, enrich interpretation forms, and breakthrough dialect restrictions.