网络“她”时代的个媒体共识性场域研究

Research on the Consensus Field of One-Media in the “She” Era of the Internet

随着自媒体进一步发展成为个媒体的传播形态,女性群体在网络空间中进一步实现聚合壮大,女性在与世界的接触中逐渐脱离男性的影子,在话语、经济、行动力等方面逐渐建立起主体性地位。个媒体的共识性、开放性和对个体属性的强调,成为女性群体的共识性场域,在性别流动的网络空间中,女性开始言说性别真相,具有强烈的女性气质的情绪化表达成为网络信息交互的常态。第三媒介时代,网络环境中弱关系崛起,液态传播进一步冲破传统性别桎梏,个媒体的共识性让网络女性群体凝聚成半液态共同体,网络女性群体的话语权力和女性言说的实际效力空前强大,网络“她”时代已然到来。

With the increasing development of wemedia as an individual form of media, women’s groups are achieving greater convergence and growth in cyberspace. Women are gradually stepping out of the shadow of men in terms of discourse, economy, action, and other aspects, and establishing a subjective status. The consensus among female groups is that the openness and emphasis on individual attributes in one-media have become a dominant trend. In the internet’s gender flow, women are now speaking the truth about gender and showing emotional expression with strong femininity which has become the norm in information interaction. In the third era of media, weak relationships in the network environment are being strengthened, and the consensus of the one-media is making the network female community coalesce into a semiliquid community. The discourse power and effect of female speech in the network female group are stronger than ever before, marking the arrival of the “She” era on the network.