知识服务视角下薛兆丰课程营销研究

Research on Xue Zhaofeng’s Curriculum Marketing from the Perspective of Knowledge Services

随着互联网移动端技术的更新迭代,知识服务在当代大众快节奏的生活中愈发占据重要地位,同时个人IP的影响力对于知识服务产品的营销也起着关键性作用。本文以“薛兆丰的经济学课”为例,来研究知识服务视角下该产品的商业模式和发展策略。

With the update and iteration of mobile internet technology, knowledge services are increasingly occupying an important position in the fast-paced contemporary life of the public. At the same time, the influence of personal IP plays a crucial role in the marketing of knowledge service products. This article takes “Xue Zhaofeng’s Economics Course” as an example to study the business model and development strategy of this product from the perspective of knowledge services.